When you start a new project, whether it’s finding a job, increasing sales or implementing a change in your team, you should take into account an option that’s not so popular: act as if you were desperate from the beginning of your project. You may say “What’s that supposed to mean?” For a better understanding of this strategy, I propose as an example the process of finding the right job. I have described the process in three phases, but depending on each person there can be more.

Cele mai importante aspecte care trebuie luate in calcul atunci cand se desfasoara proiecte de employer branding. 

McDonald's, Adobe si Syngenta ocupa locul I la categoriile companii mari, mijlocii si, respectiv, mici in clasamentul Best Employers 2008/09, realizat de Monday Insight Consulting, partener strategic al Hewitt Associates.