Medical Promotions Manager – Cosmetics

PURPOSE

Develops the national notoriety of the brand towards doctors and generate sell-out through prescriptions

Make the brand a leading brand in prescription in Romania

Make the brand one of the preferred dermocosmetics brands by the healthcare professionals.

REPORT

Business Unit Manager Romania

MISSIONS

1. Propose, plan and monitor the medical promotional strategy

• Interact regularly with the International Medical Affairs Manager at Headquarters to propose & plan a local medical strategy, consistent with the international one, and bringing added value in the relationship with doctors
• Segment the existing medical targets according their profile and potential
• Recruit & develop new medical targets (general practitioners, pediatricians, etc.)
• Define and make validate by the BUM the local medical visit strategy: targets, objectives, strategy (cycles, messages per target), budget, promotional plan and main KPIs
• Define and make validate by the BUM the medical out-of-visit strategy, by developing, federating and animating the medical community: KOL, OL, prescribers. Fix the objectives per target, the strategy (local medical events, organization of dermatological congresses, validation of physician sponsorship, new major events with potential prescribers, other initiatives), budget, promotional plan and main KPIs
• Analyze the regularly performance of the strategy and action plan, for continuous improvement, and share the diagnosis with headquarters, as well as feedbacks on tools and services

1. Execute and monitor the medical promotional activities

• Deploy the 360° headquarters Marketing campaigns, focusing on the medical targets
• Execute & control the local Promotional Plan
• Coordinate the use of promotional material in accordance with the company’s  regulations
• Assign and control prescription quotas by area, sales representative, doctor and product.
• Visit key prescribers.
• Provide support to prescribers in carrying out different scientific and/or promotional events.
• Organize the activities or events that the line requires (launches, micromarketing, workshops, meetings with doctors, etc…)

1. Supervise the management of the Medical Representatives team

• Guide collaborators in charge of the assigned tasks and control their performance .
• Enforce the different guidelines: punctuality, schedules and presence of the medical representatives in charge.
• Schedule and control compliance with the daily, weekly and cycle work routes of medical representatives based on established guidelines.
• Control the daily report of the Medical Visitors in the medical visit system.
• Control coverage and frequency of medical visits, pharmacies, and points of sale.
• Control the itinerary and travel expenses of medical representatives
• Supervise the management of visits to doctors and ensure that the visit standard required by the company is met.
• Control the appropriate use of promotional materials, tablets and visual aids.
• Carry out field trips individually and with the Medical Visit staff (dual visit)
• Prepare and deliver the dual visit report to the BUM.
• Approve or reject new doctors and/or modifications to medical panels
• Control the management, use and application, by the Medical Representatives, of the information reports
• Lead annual meetings, and daily exchanges with the representatives
• Consolidate and analyze annual, quarterly and monthly KPIs
• Ensure the development of the teams: skills upgrade, coaching

1. Plan the delivery of medical samples to Medical Representatives.

• Control the delivery of original and small medical samples, according to what is established in the promotional guideline and their report in the medical visit system.
• Give instructions to Medical Visitors on the use of promotional material.
• Coordinate the delivery of promotional material to visitors in different areas.

1. Train and evaluate the Medical Representatives:

• Interact regularly with the International Training Manager at Headquarters to reach best-in-class trainings
• Coordinate local training for medical representatives, in accordance with the marketing strategy, using the appropriate material validated by the company headquarters
• Train medical representatives to reinforce scientific topics so that they master the dermatological information (pathology, skin biology), as well as characteristics and benefits of the products.
• Train medical sales representatives to reinforce sales techniques and use of work tools.
• Carry out evaluations of medical representatives
• Monitor the proper use of the company training tools by the Medical representative teams.
• Prepare reports for the Commercial Head and General Manager of the company on the performance of the collaborators under their charge (coverage, punctuality, knowledge, sales techniques, extra contributions, etc.).
• Detect the skills and encourage the professional development of medical sales representatives.
• Keep your staff motivated.

1. Competition Monitoring:

• Regularly monitor and analyze competitor activities, including new product launches, marketing strategies, and partnerships within the dermatological sector.
• Provide strategic insights and recommendations to the management team to counteract competitive threats and capitalize on market opportunities.
• Stay informed about technological advancements and regulatory changes that may impact the competitive landscape.

1. Guarantee the Human Resources fulfilment in the medical promotional team

• Recruit, integrate & train the collaborators
• Drives annual interviews
• Guarantee the evolution of human potential

PROFILE

• Experienced and progressive medical director in priority
• Minimum 10 years of experience in the pharmaceutical industry, ideally dermo-cosmetic market
• Experience in medical visit & medical team management, with proven results
• Very good knowledge of business, financial
• Excellent relational skills
• Working knowledge of data analysis and performance indicators.
• Ability to design and implement the organization’s operational model, and budgeting skills
• Demonstrated strategic thinking, and « game changing » mindset
• University studies in the scientific field (pharmacy/biology)

SOFT SKILLS

• Leadership
• Assertive communication
• Intrapreneurial spirit
• Excellent team spirit
• Team performance oriented
• Adaptability and clients satisfaction focused
• Excellent interpersonal and communication skills
• Organizational skills
• Autonomy and flexibility to travel all over Romania
• Integrity and seriousness

MATERIALS

• Car
• Laptop computer
• Cell phone

KPIs

• N° of doctors prescribing
• Ranking in prescription leadership (dermocosmetic)
• Team productivity
• Satisfaction rate by prescribers

•              Respect of promotional budget.