How to build success in television: the secrets behind Pro Tv’s programming, revealed by Antonii Mangov
Revista CARIERE brings insights into PRO TV’s fall programming choices and trends in Romanian television, directly from Antonii Mangov, the station’s Programming Director. In this interview, Mangov explains the complex process behind programming decisions, gives a perspective on Romanian viewers’ preferences, and discusses the future of television in an era dominated by streaming platforms. Find out how PRO TV remains relevant in the face of shifting media consumption trends and what plans it has for the coming years.
The fall schedule is highly diversified, with many new entries. Can you explain a little about the selection process for productions? What’s the mechanism behind the decisions on what will air?
The selection process is complex, involving market research, audience testing, and an evaluation of international trends. We aim to strike success and a balance between shows that bring familiar comfort and those that introduce novelty and innovation.
How important is the seasonal context for a TV format? Do Romanians tend to watch more movies, series, or entertainment shows in the fall?
The season definitely influences viewing habits. With shorter days and colder weather in the fall, people spend more time in front of the TV, and entertainment becomes a vital form of relaxation. The success and trend is towards increased consumption of entertainment shows and series during this period.
How do local TV content trends in Romania compare to other parts of the world?
In Romania, there is a strong preference for local content, but we also see international trends influencing the market, like the growing popularity of reality shows. However, unlike other markets, productions that highlight local culture and traditions still hold significant value here. This appear to be the road of success.
Will Romanians consume less linear TV in the coming years?
We may see a decline in linear TV consumption, but I don’t think it will disappear. Viewers will gradually shift to a hybrid model, combining traditional TV with on-demand platforms.
Have SVOD platforms changed the way viewers consume linear television?
Yes, SVODs have altered consumption habits by offering more flexibility, but linear TV remains relevant for live events and popular shows.
What are the most common types of content Romanians watch on TV?
Romanians prefer entertainment shows, reality TV, and content that reflects local culture. Live events and sports competitions also continue to attract large audiences.
Do you believe that beyond entertainment, TV should have a purpose?
Absolutely. Television has an important role in informing and educating the public. While entertainment is essential, I believe TV should also tackle meaningful issues that contribute to social and cultural progress.
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