Group Sales Director – Romania and Hungary

Location: Romania & Hungary (with regional and international travel)

Reports To: Group CEO / Executive Board

Role Overview

We are seeking a visionary Group Sales Director to elaborate and to lead the commercial strategy across a multi-brand group. Our presence includes retail, HoReCa, events, franchising, and private label production. The role will drive growth across Romania, Hungary, and international markets, while honoring our commitment to quality, sustainability, and cultural heritage.

Key Responsibilities

Strategic Sales & Market Leadership

• Develop and execute a cross-country sales strategy across direct, franchised and partner-led channels
• Lead commercial expansion in Romania and Hungary, with a focus on premium, health-conscious consumers
• Plan, prepare and implement of import products launch on the Romanian market from the company groups international portfolio
• Ensures the collection of receivables

Franchise & Channel Development

• Oversee the franchise network strategy, including recruitment, onboarding, and performance support
• Ensure brand consistency and commercial alignment across all franchise and partner locations
• Collaborate with the HoReCa, Franchise & Events Business Development Manager to grow experiential and hospitality channels

Multinational & Private Label Partnerships

• Manage and expand relationships with multinational retail and distribution partners
• Lead private label sales strategy, including contract negotiation and client servicing
• Ensure quality, confidentiality, and delivery excellence for all B2B clients

Team Leadership & Structure

• Directly manage a cross-functional team including:
  • Regional Sales Director – Romania
  • National Sales Director – Romania
  • Tradition Trade Manager – Hungary
  • Key Account Manager – Hungary
  • HoReCa, Franchise & Events Business Development Manager
• Foster a culture of collaboration, performance, and cultural pride
• Strongly cooperate with production-, marketing- and finance managers
• Implement training, coaching, and performance management programs

Brand Positioning & Market Intelligence

• Monitor consumer trends in craft, wellness, and premium FMCG segments
• Collaborate with marketing to ensure authentic storytelling around the heritage and product quality
• Use data to optimize pricing, promotions, and product mix across channels

Qualifications & Experience

• Bachelor’s or Master’s in Business, Marketing, or related field
• Minimum 10 years in sales leadership, including franchise, B2B, and international partnerships
• Experience managing private label production and multinational distribution networks
• English; Romanian and Hungarian knowledge, conversational level is a strong advantage
• Deep understanding of premium FMCG, HoReCa, and culturally rooted branding

What We Offer

• A strategic leadership role in a fast-growing, values-driven group
• Business car, phone and laptop
• Competitive salary, performance-based bonuses, and international exposure

Please send your resumes at the following address: [email protected]